Virtual PA Blog

Kerinder – My Virtual PA

My challenge is to grow my business by 20% by the end of November 2013 through the art of delegation.

I’ve always delegated, it’s why I set up my first business in the first place: I needed a PA and couldn’t afford one without sharing the cost. I’ve always believed there is a value in successful delegation to all parties involved. Gurus such as Drucker and Maslow talk about the benefits of delegation in a team motivational context, but I believed there is real, measurable, financial value to successful delegation and set about to measure it. The current potential value of delegation based on survey responses in SMEs alone is over £300 billion per year.

Before I even hit upon the idea of measuring the return on delegation, I was already starting to heed my own advice and it’s just occurred to me that I should measure it directly for me too. My delegation message is simple, achievable and based on facts, not suppositions: Facts which are cemented by the survey results from real business people and owners.

Delegate 10% of your workload and grow your business by (at least) 20%.

Return on investment unlikely to be less than 1000%.

So I began to delegate my next 10% of workload last December. I spent the time focusing on driving sales, delegating business development and operational responsibilities and training and coaching team members into their expanded roles. December and January sales were largely on a par with the previous year, not bad in this market, but no return as yet.

February, however, very much looks like it is going to be a different matter…My challenge is to grow my business by 20% by the end of November 2013 through the art of delegation.

I’ve always delegated, it’s why I set up my first business in the first place: I needed a PA and couldn’t afford one without sharing the cost. I’ve always believed there is a value in successful…

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